Tourism planning is an important concept for the success of any tourism destination. It involves setting goals, creating strategies and establishing actions for the development of the destination. The purpose of tourism planning is to ensure that the destination is attractive and sustainable by optimizing the quality of the experience for visitors. In addition, it seeks to ensure that the destination is profitable, both economically and socially, while minimizing the negative impacts of tourism. Tourism planning also includes identifying potential risks and opportunities, and making decisions that are in the best interests of the destination and its stakeholders.
China's tourism sector has experienced a sharp growth in recent years. This growth has been driven by an increase in domestic travel, as well as an influx of international travelers. The Chinese government has invested heavily in infrastructure and services to support the industry, including improved transportation, high-speed rail networks, and new airports. Additionally, a rising middle class with more disposable income and a growing international presence have contributed to the sector's growth. China has also become more open to foreign travelers, offering visa-free entry to more than 60 countries and loosening restrictions on foreign tour operators. This has helped make China one of the most attractive destinations in the world.